The Detroit Free Press reported that a man committed suicide by jumping off the 10th floor of the Regent Court Building in Dearborn. The Autoblog identified the building as Ford's Marketing HQ.Although the suicide was not work related, it can't be good news for Ford when it has announced huge losses and that it is selling off Aston Martin.
Even on the marketing side, it seems that rival car companies are coming up with creative campaigns. Nissan is now engaged in a viral marketing campaign with fake car keys being left in popular hang outs with a tag that says the new Altima doesn't need a key due to its push button start.
I hope that the money they are getting from the Aston Martin deal will help implement their latest turn-around plan. I'm skeptical because it was just over 10 years ago that "Ford 2000" was supposed to bring the company into the 21st century and allow it to take the world's #1 auto maker position from GM. It didn't. Unless Ford is investing its new funds and energy into remodeling itself from the inside (i.e. less focus on headlines and more on internal processes and flawed operations) it will not be able to overcome the decades of entrenched thinking to pull itself out of the hole.
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